For Ramadan, we crafted an engaging digital campaign for Coffee Mix Khamsina featuring renowned Egyptian actor Mohamed Tharwat. The campaign aims to boost product awareness and consumption while encouraging audience interaction in a fun way.

We created a lively scene with a family mimicking Tharwat’s iconic characters from his films and TV shows. To enhance engagement, we launched a contest on TikTok and Instagram, inviting participants to showcase their best imitations of Tharwat while using Coffee Mix Khamsina. The winner will receive a TV from Tornado, making it a delightful experience for all.

DELIVERABLES

• Creative

• Production

• Cutdowns