Heinz x TikTok

Following the success of their 2019 campaign with El Brens, Heinz Egypt embarked on creating a movement using him along with other local food experts to promote the usage of Heinz ketchup and Mayonnaise on their signature dishes. We were in charge of the entire digital aspect of the campaign including their TikTok challenge in collaboration with their advertising agency, Bubblegum Advertising, and Carat Egypt, their media agency.