Hardee’s and Doritos

THE CALLENGE

Create awareness and generate excitement about the collaboration between Hardee’s and Doritos for their new sandwich.

We wanted the campaign to stand out from amongst the rest and take its place on the throne of sandwiches.

THE PLAN

Focusing on building hype, encouraging social sharing, and sparking curiosity among the target audience to try the product themselves in addition to showcasing the irresistible crunch of Doritos in the copies

THE RESULTS

Gained over 3.3M impressions on TikTok